check out www.apelsintojos.com

THE IMPOSSIBLE PITCH II - HELP THE INTERNS! check this out http://buzz.bazooka.se/


APELSIN TO JOS
A LEGENDARY ESTONIAN POP GROUP.
A FARAWAY NIGERIAN CITY.
AND A SEAT LEFT FOR YOU.


Back in March, Swedish advertising agency Volontaire put its philosophy* to task by getting three interns to blog the progress of their ideas for a pitch presentation for Adidas worldwide called The Impossible Pitch.

Now, three more interns have been set a new mission for the agency’s client Brämhults, a small Swedish juice company with a big dream: to take the legendary Estonian pop group Apelsin to the Nigerian city of Jos.

To understand why, here is a Swedish glossary:
Apelsin = Orange (you know, the fruit) Jos = Juice (freshly squeezed, of course)

By taking the Estonian band to the Nigerian city, Brämhults hopes to manifest their business idea in an entertaining way.

However, there is one problem: the Estonian band doesn’t know anything about this yet.

So in late November, the interns are going to Tallinn to try and persuade Apelsin to get on a bus and drive through Europe, over the Gibraltar Strait to Western Africa and the Nigerian city of Jos, where they will shake hands with the mayor, and play their brilliant tunes in front of hundreds of ecstatic people.They will probably say NO.

That’s why the interns have two weeks to whoop up a petition via a social media campaign on Facebook, YouTube, Twitter and their daily blog of ideas, dreams, videos and suggestions: http://www.apelsintojos.com/. The more that sign up as fans on Facebook, the bigger the chance that Apelsin says YES.
So what’s in it for the audience? One lucky Facebook fan gets a seat on the bus to Nigeria with the band. The rest will follow the road trip as a mini series.
HELP THE INTERNS! JOIN THE FACEBOOK FAN PAGE!



Info: Amanda Harrison + 44 (0)1296 660 294 ah@amandaharrisonmedia.co.uk
Volontaire: Carl Unger CEO +46 (0)767 730 450 carl@volontaire.se

*Volontaire has five beliefs:

1. Companies no longer have the power to control their brands
2. Communicate with people, not target groups
3. It's neither about traditional nor new media
4. No one is waiting for your next advertising campaign
5. Great ideas come from everywhere