How genius is this. Is a pitch via Twitter a Twitch?
The elevator pitch is dead. Enter the twitter pitch.
Swedish advertising agency Volontaire has five beliefs:
Companies no longer have the power to control their brands
Communicate with people, not target groups
It's neither about traditional nor new media
No one is waiting for your next advertising campaign
Great ideas come from everywhere
It is putting its philosophy to task by getting three interns to blog the progress of their ideas for a pitch presentation for Adidas worldwide.
All first year students at Berghs School of Communication, Malin Berg, 22, Elisabet Fischer, 24 and Henrik Bohman, 23 were given a mission:
1. Pitch on Adidas worldwide
2. Win the account
3. Within three weeks
Why? Because according to Adidas, impossible is nothing.
The Volontaire interns have been posting images, video clips, their thoughts and ideas on http://www.theimpossiblepitch.com/, twitter, tumblr and youtube ahead of the big reveal on the website of their full blown presentation on Friday this week, in the hope that Adidas bosses take notice and give Volontaire the adidas.tv account – rendering the impossible pitch possible.
People from all walks of life from all around the world have been posting their suggestions, ideas and support:
Love your attitude and your approach! Keep going! Here are some brilliant sport moments that always inspired me: Dieter Baumann won the 5k olympic race (1992) Holyfield came back in one of the greatest rounds in history (1992?) Derek Redmond didn't won, but he finished! (1992) /Florian About http://www.theimpossiblepitch.com/
GO INTERNS!!!!!!!!!!!!!
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