Keen To Be Green - 77% of Brits Feel Guilty About Not Doing Environmentally Friendly Activities

KEEN TO BE GREEN – 77% OF BRITS FEEL GUILTY ABOUT NOT DOING ENVIRONMENTALLY FRIENDLY ACTIVITIES

Even though 88% of Brits switch off unused lights, 86% recycle waste, 72% use energy efficient light bulbs and 67% don’t leave electrical appliances on standby; 77% of Brits still feel guilty about not doing enough environmentally friendly activities, according to a report into climate change by Continental/KNOTs Research

Driving made Brits feel most guilty, with 27% feeling they should use public transport rather than a car and 22% feeling they should drive using an alternative fuel. 18% felt guilty about not recycling enough waste, 10% about not switching off lights, and 9% about the amount of air travel they do.

ACTIVITIES FELT GUILTY ABOUT BECAUSE COULD DO MORE OF

	UK
Use public transport rather than car	27%
Drive using an alternative fuel such as electricity, gas etc	22%
Don’t leave electrical appliances on standby	22%
Use solar or other alternative power in your home	23%
Recycle waste	18%
Use energy efficient light bulbs	14%
Insulate your home to conserve heat	10%
Switch off unused lights	10%
Use a thermostat to regulate heating in home	10%
Reduce the amount of air travel you do	9%
Use dishwasher/washing machine when have full load	5%
Net Guilty	77%
Net not guilty	33%

Base: online UK adults 267

Colin Shaddick, director, Continental Research, said: “We found the results from our research eye-opening. People are very worried and passionate about the environment. Most people realised that they could not just sit back and expect governments to be responsible, and that every individual has to contribute to making a difference. What the world needs to know, and fast, is what actions need to be taken to control the situation and enable us all to start taking these now.”

Also in the report:

• Level of concern about climate change
• Rating of Government efforts
• Country responsibility
• Country doing the least
• Changes noticed in the weather
• Helping the environment
• Green tax on airline fuel
• Alternative energy sources favoured
• Attitudes to Global warming

The survey was also carried out in Japan, USA and Germany enabling the views of the UK population on climate change to be compared to other major developed countries. A copy of the full report is available from Continental Research.

Editor’s Notes

Continental Research is a full service research agency based in the UK. It carries out online surveys worldwide with its partner KNOTs Research which has offices in Europe and Japan. Continental was founded in 1989 and specialises in media, public sector, travel, advertising and financial research.

The climate change report was produced by Continental’s Public Sector team and our worldwide online research partner KNOTs Research. Complimentary copies of the report are available from Continental Research.

Colin Shaddick – Director

Tel: +44 207 490 9103

colin.shaddick@continentalresearch.com

Louise Stacey – Director

Tel: +44 207 490 9110

louise.stacey@continentalresearch.com

www.continentalresearch.com